In 2021, a top-tier global e-commerce marketplace approached us with a specific request: to conduct a UX study focused on their product for Indian consumers. We decided to take that request and expand it.

We suggested a more comprehensive three-pronged evaluation: a competitive analysis covering five Indian platforms; >20 in-depth interviews exploring key buying journeys, and a separate UX audit by designers operating in the market. Each of these tracks was crafted to tackle a different aspect of the same overarching question: not only how the product was perceived, but also if it could truly succeed in this market.

That diagnostic became the foundation of a 2+ year partnership. Over that time, our team ran 150+ interviews with buyers and sellers, tested hypotheses, mapped emerging behaviours, and produced the strategic analysis that shaped their India entry thinking.

We can help you with a similar strategic research requirement.