In 2021, one of the world’s leading e-commerce platforms wanted to understand the local online buying behaviours in depth.
Our initial engagement was to evaluate their products from three angles:
- competitive analysis: pulling in research about e-commerce buying behaviours in India. We talked with people who have been at the forefront of India’s ecommerce rise to understand the nuances, while also did a comparative analysis of 5 other products
- Qualitative: conducted 20 User Interviews for critical journeys
- A technical analysis
This engagement led to a partnership of 2-plus years where we conducted more than 150 user interviews — both buyers and sellers — to test hypothesis, learn new behaviours, and aid in creating analysis to help strategize for their India launch.
We can help you with a similar strategic research requirement.