How to take a B2B edu-tech platform to an audience of growth-minded individuals? Meet Harappa!
We led the product transformation of Harappa from a B2B enterprise tool into a high-engagement individual learning platform. By breaking modules into “Guided Learning Units” and implementing a daily gamification plan, we created a product experience tailored for millions of professionals.
The goal was to transform an organization-first program into a growth-minded individual’s daily habit, using nudges and hooks to drive module completion.
With the Harappa team, we came up with an idea to break their original education modules into smaller units with a focus on more guided learning.
This would allow individuals to maintain their motivation to continue and complete educational units. We also defined a gamification plan that would nudge users to complete a certain number of modules everyday.
With a new content policy, hooks and nudges to bring users back regularly to achieve their goals, and the updated visual design - the Harappa app is ready to help millions of professionals thrive at workplaces.
Design
Karthik