mindful & playful

We established two fundamental design tenets for this platform:

1. be mindful of the audience’s screen-time: in the times of zoom gloom and scroll doom, we wanted to design something for children that required as little of their time as possible.
2. make the experience playful: The experience should be enlightening yet fun and should act as a refresher for the target audience.

To make the experience an interactive play, we asked ourselves: what do these children like and how do they communicate? After some thinking, scratching chins, and aimless staring, we drww inspirations from games and game design. Why gamify something when you can actually turn it into a game! Hence began our mission-based user experience.

Each mission corresponds to a minor or major challenge the world faces and is ranked for skills and UN sustainable development goals (SDGs). They feature explorations, narrators, milestones, trivia questions, and victories.

The missions require the explorers to move away from their screens and complete small tasks in the physical world which they can come back and submit as their milestone. They would also be able to participate in only one mission per day.

Did we tell you how playful the design was?

We wanted to make the experience match the vibe and zeitgeist of young audience. We conceptualized and designed widgets to be shown at various points in their journey with simple questions and trivia bits that maintained their interest, which also helped build their profile.

homepage

Homepage is both a marketing opportunity and a culmination, a sum of all the values the platform offers.