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Ninety One

2020 SaaS

Publication workflows come with their unique challenges. NinetyOne, by All Things Small, was a solution tailor-made for the needs of fast-paced publication houses.

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Product DesignUX Copywriting
Web

Publication workflows come with their unique challenges. NinetyOne was a solution tailor-made for the needs of fast-paced publication houses.

We identified all the types of users, their roles and goals. Workflows were tailored to meet the objectives of those users, with modules such as —

  • a slate for new pitches with an approval flow,
  • platform-level search,
  • asset management,
  • role-specific dashboards.
media assets
Image, audio, and video assets
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Asset description with tags for topics and location
Search
Search
Search with filters
Search with filters
Search
media assets
slate with new pitches
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pitch details and approval
the magic of UX writing

The design aims to help users achieve their goals in the most efficient way, we wanted to inject personality to the experience.

It’s no wonder that we found our inspiration in words. This is a publication workflow platform after all. Our UX writer Manaal wrote a detailed account of our approach for The Hard Copy.

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credits —

Design

Kasturi, Karthik

UX Writing

Manaal