A multi-platform Behavioral design for ZenDrive’s Usage-based Insure-tech solution.
3 Sided Coin designed a multi-platform Usage-based Insurance (UBI) solution for Zendrive, featuring a custom-designed gamification system with leaderboards and rewards. Our "Permission Onboarding" flow solved a critical friction point, securing user data access on both iOS and Android.
We translated raw driving data into “Movement by Design,” to nudge users toward safer driving habits while managing complex family-account structures.
To function properly and to capture the most reliable data for the app users to understand their driving behaviors, the app needs access to some permissions on both Android and iOS.
We explain the users why we need those permissions, and reward them for allowing access to those data points.
This also helps users understand the concept of badges in the app, as they start to earn badges from the very first step.
Working with the ZenDrive team, we designed a whole gamification system with badges, leaderboards, and an extensible ability to exchange good driving scores for rewards.
The app has opt-in modules for setting up family groups, so the users can track driving habits of their dependents.
We got a set of badges custom-designed for Zendrive - users could earn badges for each drive and also for maintaining streak of activities.
This app embodies the underlying concept of dynamism in its visual design.
As we are introducing new paradigms at various points, we have added visual cues to and microanimations to draw users’ eyes towards them.
Design
Tejas
Illustrations