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Using generative AI for prototyping immersive experiences

How we used generative AI to build assets to prototype immersive experience.

karthik
How we used generative AI to build assets to prototype immersive experience.

A little while back, we started exploring ideas around interactive storytelling for web experiences using various tools and mediums. One of our concepts was to tell a story across 2-3 scenes, where users could scroll and pan through each scene.

Rather than relying on buttons or standard interface elements, we wanted the user to scroll through the scene so that the interaction would be a more immersive story. We decided on the idea of a hot air balloon journeying from Earth to an alien planet.

Generating the Scenes

Initially, we experimented with several image generation tools but ultimately chose Adobe Illustrator for two reasons:

  1. Vector assets are easier to adjust and manipulate.
  2. Animating vector assets in After Effects is also much simpler and more flexible.

Overall it was surprisingly fun and easy to generate three consistent scenes.

scene 1 starts on earth

scene 2 in outerspace

scene 3 on surface of the alien planet

Prototyping the Interactions

We created two videos to demo our ideas. The first video covered the larger story with scroll animation, while the second video focussed on the parallax animation of zooming and panning in each scene.

scroll animation showing the story

pan and zoom interaction

Exciting Possibilities

This experiment gave us exciting new ways and tools to quickly prototype our ideas. We’re excited to tinker further with tools like Luma and Runway to create more interesting web experiences in the future.

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We at 3 Sided Coin put play to work with editorial and product design.

We look out for new & exciting challenges to design amazing digital experiences. Get in touch.

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