an embedded design team that puts PLAY to WORK
From fast-growing startups → global category leaders.
#overheard
…one of my favourite apps…
TH RIGHT BRAIN
writing, side projects and hustles to keep our ideas fresh.
Thinking on AI
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Agentic Concierge — the post-purchase loop
• Agentic AI -
An AI Essay Companion that refuses to write
• Human-System Relationship Model -
ChatGPT does the homework. Students learn nothing.
• Human-System Relationship Model -
The Friday Evening Problem — the Decision Gap in consumer tech
• Human-System Relationship Model
