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Canoo

2022-24 Lifestyle & Travel

Designing the Canoo Experience for Canada’s Newcomers.

canoo app screens
Product DesignUX/ UI Design
iOS/Android

How do new immigrants culturally assimilate in a country as vast as Canada? They Canoo. Partnering with the Institution for Canada Citizenship, 3 Sided Coin led the end-to-end product redesign of Canoo: a premier lifestyle and travel platform for Canada’s permanent residents and newest citizens.

Our work focused on building a high-trust, high-scale mobile experience that handles sensitive Canadian PR card validation while connecting users to thousands of cultural partners, from National Parks to the Montreal Museum of Fine Arts. With over 300,000 alumni and 100,000 new annual sign-ups, Canoo stands as a benchmark for Canadian consumer UX, ranking #30 in the Travel category on the App Store with a 4.9-star rating.

Play Store — App Store

objective

When people move to a new country, they often hesitate to participate in all the local experiences. By offering new permanent residents and citizens complimentary access to those, canoo aims to not only provide an opportunity to participate in those experiences, it furthers the economic opportunities for those partners.

Through redesigning flows and the visual experience, we provided Canoo with a new appearance and established new partnerships with some of Canada's finest museums, galleries, theaters, and national parks. They now have a design that can be extended to onboard new partners and offer more to new Canadian citizens.

canoo onboarding
PR card scanning during registration
PR card scanning during registration
membership-level based check-in pass
Canoo check-in pass based on membership year
story archive on page
Different content cards on home
Blog archive on page
Venues and Events
Navigation
Canoo destinations - recommendations based on locations
call to action
Partner deals

For a closer look at the redesign and the challenges we tackled check out this article on TheHardCopy.

Navigation
“did you know?” fact cards
call to action
Recommendations from Canoo team
call to action
Seasonal curated list
sighting archive
Partner ads and community resources
blockquotes
Blog components
impact

Canoo has evolved into a community of immigrants, boasting a network of 300,000 alumni with over 100,000 new sign-ups every year. Canoo aims to expand its community and provide value to as many individuals as possible through various means.

  • 300k new registrations
  • 100k downloads
  • 4.9 rating
  • № 30 in Travel category
Daniel Bernhard

CEO, Institute for Canadian Citizenship

…clunky → slick, headturner app design…

credits —

Design

Avinash, Abinash, Kasturi, Tejas